Version 1 (modified by Gedare Bloom, on Nov 7, 2018 at 12:24:58 AM) (diff)

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Graphics Design

Task Description

We have several kinds of graphics design tasks. The most common one is to design a new logo. The Task Description provides the basic requirements of the task. This page provides additional advice on completing graphics design tasks.

Directions for Students and Mentors

Completing Graphics Design Tasks takes patience, a keen eye, and willingness to iterate the design review process. The following, non-exhaustive, list should be consulted by students and mentors while working on a graphics design task.

  1. Read and be familiar with the task description instructions, which outline the basic requirements.
  2. Check for the required files to submit. Usually, we require (a) the original artwork in the file format of the graphics program they used to create the image, plus (b) a preview in a PNG format, and then (c) either a vector format image or a high resolution image that would be suitable for printing. Students that don't submit at least (a) and (b) may immediately receive a "request more work" without feedback.
  3. Ensure the PNG preview satisfies the task requirements. Does it meet the size and legibility expectations? For example, if we request a square, are the dimensions of the preview equal length and width? Does it contain all the required design elements?
  4. Ensure the PNG is original and legal to use freely. Have images/designs from other sources have been included? Identify where such images/designs came from. Be certain fonts that are freely available to use without a commercial license.
  5. Check the PNG and vector/highres image for scalability. When the image is scaled down (zoomed out), do the primary graphical elements remain visible? When the image is scaled up (zoomed in), do you see any aliasing artifacts such as uneven pixels in lines?
  6. Check the PNG preview for C.R.A.P.: contrast, repetition, alignment, proximity.
    • Contrast: Does the design use change in color, font face, shapes, etc. to draw the eye to the primary design element? Does the graphic "pop out" at you in a way that conveys the important elements of the image?
    • Repetition: Are colors, fonts, shapes, lines, angles, etc. used consistently throughout the design to maintain unity and harmony?
    • Alignment: Are lines, fonts, and shapes lined up with each other? Zoom in and look at each part of the graphic. Do the pixels blend together where lines meet at corners, or are there sharp edges or gaps? Do design elements align with each other or with the main graphic in a good way? Are centered objects truly in the center, or should they be relocated? You may need to use a (pixel) measurement tool to check for centering and alignment.
    • Proximity: Are elements of the design located near/far from each other in a way that maintains relationships and meaning? Things "closer together" imply a close relation, whereas if every element of the graphic design is equidistant then they are all equally related.

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